Category: Marketing

  • Content Marketing for Coaches (Video)

    In this recording Daniel walks through a content plan for coaches who have one hour a week to spare: one long piece a month, cut into four short ones.

    The long piece answers the question clients ask most often on discovery calls. Each short piece answers one part of it.

  • A Newsletter Your Clients Actually Read

    Send one useful idea per email, at a predictable time, and write it as if to one person. Long digests of links get archived unread.

    • Subject line: the idea itself, not the issue number.
    • Length: under three hundred words.
    • Call to action: one, at the end, and only when you have something to offer.