In this recording Daniel walks through a content plan for coaches who have one hour a week to spare: one long piece a month, cut into four short ones.
The long piece answers the question clients ask most often on discovery calls. Each short piece answers one part of it.
Send one useful idea per email, at a predictable time, and write it as if to one person. Long digests of links get archived unread.
You do not need to be further along than everyone. You need to be one step ahead of the person you are helping, and honest about where you are.
A reader asked how to stop feeling like a fraud with her first paying clients. The feeling usually means you care about doing the job well. Keep notes on the results your clients get; evidence is the most reliable answer to the voice that says you are not qualified.
Habits fail when they depend on motivation. They last when they are attached to something you already do and made small enough that skipping them feels silly.
Grow the habit only after it has run for two weeks without effort. Most people scale up too early and then quit entirely after one bad day.
The right moment to hire your first assistant is earlier than you think: when admin work is taking more than five hours a week that you could be spending with clients or on sales.
Hire for reliability and judgement over specific software skills. Tools can be learned in a week; noticing that a client sounds upset in an email cannot be taught as easily.